Devin Danehy: Future Business Leaders of America (FBLA)

August 27, 2010

Devin Danehy currently acts as Director of Retail Sales For the Florida Market Units, a role he has held since 2007. Devin started his career in 1989. Prior to joining the company, Devin Danehy attended Indiana University, where he completed the Future Business Leaders of America (FBLA) program.

Founded in the early 1940s based on a concept established by Dr. Hamden L. Forkner, FBLA boasts a long tradition of educating many of the nation’s top corporate executives. A civic leader who served as a professor at Columbia University’s Teachers’ College, Dr. Forkner dreamed of creating an organization that would unite the many business clubs scattered across the country’s high school and college campuses. First presenting his vision to members of the United Business Education Association (UBEA) in 1937, Dr. Forkner was met with limited enthusiasm. After three years of development, UBEA’s Executive Committee approved a sponsorship plan and Dr. Forkner continued to work diligently toward the realization of FBLA.

In FBLA’s early years, only 20 colleges and universities agreed to assist Dr. Forkner with his efforts. Indiana University, Devin Danehy’s alma mater, was among these pioneering academic institutions. In 1942, the United States was involved in World War II and FBLA did what it could to support the country, staging paper and bond drives and setting up blood banks. FBLA grew steadily and by early 1943, the association consisted of 39 chapters. By 1946, FBLA was comprised of 80 chapters, a great success considering the economic and social difficulties brought on by war.

FBLA celebrated its 50th anniversary in 1992 at the National Leadership Conference in Chicago. Today, Future Business Leaders of America is a multimillion-dollar organization, claiming nearly four million alumni members, all of whom strive to embody the Dr. Forkner’s initial vision. Long ago, FBLA’s founding father uttered the words that inform the present organization’s predominant mission. “Leadership,” said Dr. Forkner, “is not the ability to lead others. Leadership is the ability to get others to lead themselves.”


Pepsi Advertising Campaign’s

August 27, 2010

In 1963, Pepsi launched an innovative advertising campaign, “You’re in the Pepsi Generation.” The campaign turned out to be a great success, largely due to the youth-oriented marketing approach. Pepsi understood that solid advertising speaks to a consumer’s personal aspirations and designed “You’re in the Pepsi Generation” with this in mind. In 1984, Pepsi launched another pioneering campaign, “The Choice of a New Generation.” Whereas the 1963 ads were targeted toward young baby boomers, these spots were created for their children. Then 13 years later, Pepsi unveiled the “Generation Next” concept, revamping marketing strategy and aesthetics again to reach out to young consumers. The most recent Pepsi advertisements bear the slogan “More Happy,” which coincides with the 35 distinct designs the company developed for this year’s packaging. Pepsi is giving itself a great deal of room to grow creatively, understanding that youth culture is often fickle and trends can change at the drop of a hat. Branching out into web-based advertising, Pepsi is working closely with the Arnell Group, an agency founded by Peter Arnell, based in New York City. Pepsi and the Arnell Group understand that the latest generation of youth is inundated with media stimulus via radio, television, and the Internet. In order to stand out, Pepsi strives to differentiate itself with meaningful and appealing communication and asks the Arnell Group to design a complete branding and packaging concept that speaks to today’s young trendsetters.


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July 31, 2008

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